Skip to main content
Cumbria Chamber of Commerce, where business belongs.

Search

For a successful business, you need a viable business idea, the skills to make it work and the funding. Discover whether your idea has what it takes.

Forming your business correctly is essential to ensure you are protected and you comply with the rules. Learn how to set up your business.

Advice on protecting your wellbeing, self-confidence and mental health from the pressures of starting and running a business.

Learn why business planning is an essential exercise if your business is to start and grow successfully, attract funding or target new markets.

It is likely you will need funding to start your business unless you have your own money. Discover some of the main sources of start up funding.

Businesses and individuals must account for and pay various taxes. Understand your tax obligations and how to file, account and pay any taxes you owe.

Businesses are required to comply with a wide range of business laws. We introduce the main rules and regulations you must comply with.

Marketing matters. It drives sales and helps promote your brand and products. Discover how to market your business and reach your target customers.

Some businesses need a high street location whilst others can be run from home. Understand the key factors from cost to location, size to security.

Your employees can your biggest asset. They can also be your biggest challenge. We explain how to recruitment and manage staff successfully.

It is likely your business could not function without some form of IT. Learn how to specify, buy, maintain and secure your business IT.

Few businesses manage the leap from start up to high-growth business. Learn what it takes to scale up and take your business to the next level.

Employers tend to recruit "mini-me" candidates

28 August 2015

Employers tend to recruit "mini-me" candidatesNew research into the psychology of recruitment has found that many managers are influenced by unconscious biases and often recruit candidates that they can directly relate to.

According to a new report from the CIPD, the professional body for HR and people development, employers' initial perceptions of whether a person will be a good fit can be determined by factors which have no real impact on performance, including visual, cultural, demographic and situational factors.

In particular, managers tend to favour candidates that they can relate to - what the report calls "mini-me's"; people that share the interviewer's hobbies and experiences or who present themselves in a similar way at interview.

The report found that:

  • Both male and female managers favour men over women in hiring decisions;
  • Managers tend to spend more time with the first few candidates; those interviewed later may come up against managers that exhibit "confirmation bias" or "selective hearing";
  • Identical CVs seem to get more call-backs when the applicant is typically deemed to have a "white" name as opposed to one associated with an ethnic minority group;
  • Open-ended interviews can lead to different participants being asked different questions to unconsciously re-affirm initial impressions.

The CIPD is urging those with hiring responsibilities to overlook their first instincts about a person and instead gain a more accurate picture of a candidate's suitability for the job before they make their selection.

Jonny Gifford, CIPD research adviser, said: "So many recruitment decisions are based on a 'gut instinct' or what feels intuitively right, and this is a real problem. We like to think we can spot talent, but insights from behavioural science show that our decision-making is actually highly prone to 'sloppy thinking' and bias."

He said: "Regardless of the level of resources and techniques one has to work with, there are steps that employers and recruiters can take to ensure that candidates get a fair recruitment experience and that employers find the person that best fits the role and can drive business performance."

The CIPD's report makes a number of recommendations to ensure that employers make better hiring decisions. These include "anonymising" CVs during initial assessment and committing to a pre-agreed set of questions for each candidate.

Stay up-to-date with business advice and news

Sign up to this lively and colourful newsletter for new and more established small businesses.